Articles

This article analyzes the series of significant adjustments Geely Holding has made to Zeekr amidst slowing sales, noting that these changes aim to reposition Zeekr as a premium brand rather than simply boosting short-term sales. These measures include stringent sales team management under Geely veteran Lin Jie, the merger of Zeekr and Lynk & Co., taking Zeekr private and delisting it, and attempts to integrate the ADAS team. The article also highlights the impact on Zeekr's independence, such as the shared use of core resources like the SEA (Sustainable Experience Architecture) and Golden Brick Battery with other Geely brands. Despite facing losses and sales pressure, Zeekr seeks to re-establish itself as a 'Luxury Technology Brand' by launching high-end models (like the Zeekr 9X) and pursuing software independence.