Articles

The article delves into the central role of empathy in personal career development and business success. Through specific examples such as the design of official account images and live broadcast screens, the author vividly explains that empathy is not emotional resonance, but the logical ability to understand another's complete experience. The article further points out that empathy is the underlying driving force behind successful practices such as Amazon founder Bezos's 'empty chair' meetings and Microsoft CEO Nadella's advocacy of 'Nonviolent Communication.' It can optimize various core competencies such as management, sales, negotiation, and public speaking. Finally, the article provides specific methods for cultivating empathy, such as asking questions, drawing user experience paths, and conducting field observations, emphasizing that empathy can effectively reduce communication friction, promote understanding and connection, and ultimately help individuals achieve greater success in their careers.

This article examines the evolving consumption patterns of older adults (60s and 70s generation) in China's aging society. It highlights their skepticism towards traditional marketing due to past deceptive experiences, leading them to use Xiaohongshu (RED), a popular social media and e-commerce platform in China, for pre-purchase research. The article details how Xiaohongshu (RED) has earned their trust through extensive user-generated content, authentic reviews, and strong emotional connections. Based on these insights, the author proposes a two-pronged marketing strategy that combines 'rational validation' (objective product information) with 'community trust' (emotional resonance with peers) to help brands effectively tap into the vast potential of the Silver Economy.

The article addresses the paradox of booming summer box office revenue versus struggling movie theaters, deeply analyzing the real profit situation of movie theaters. It details China's film revenue sharing, highlighting the low net profit per ticket despite high box office revenue share. It reveals that the main source of profit for movie theaters is not the box office, but non-ticket revenue such as high-margin concessions like refreshments and snacks and advertising. The article further analyzes the challenges faced by movie theaters as an asset-heavy, high-risk industry, such as high operating costs and over-reliance on external blockbuster movies. Finally, it discusses the attempts of movie theaters to save themselves through the "Cinema+ Model," and emphasizes that the fundamental way out for the Chinese film industry lies in the continuous supply of high-quality content upstream.

This article is based on McKinsey's 'The Consumer Condition in 2025' report, deeply analyzing the seemingly contradictory phenomena in current consumer behavior, and pointing out that this is actually a 'consumption migration.' The author summarizes four key changes and their implications for business operations: First, the cost of time is increasingly exceeding the value of money, and consumers are more inclined to pay for 'convenience,' which requires companies to regard 'speed' and 'convenience' as core competitiveness. Second, consumer decision-making is shifting from 'buy when you see it' to 'buy when you trust it,' emphasizing that companies need to shift from pursuing exposure to building trust, and establish trust through user word-of-mouth and transparent production processes. Third, consumers' mentality has changed from 'I want to understand you' to 'You come to understand me,' and local brands have gained a competitive advantage because they understand local needs better, and international brands need to be thoroughly localized. Finally, consumers are meticulous about essential goods but readily invest in lifestyle goods, which has led to the phenomenon of 'cross-category downgrade consumption.' Companies need to differentiate between 'Rice' (commodity) and 'Crayfish' (experience-driven) businesses, focusing on cost-effectiveness and exceptional experiences, respectively. The article ultimately emphasizes that understanding this seemingly contradictory consumer behavior is the key to the future success of enterprises.