Built on the principle that 'Traffic accelerates, product drives,' this article provides AI startups with a comprehensive guide to move from 'no users' to 'organic user acquisition.' It highlights that the key to 2C AI products is a compelling first-time user experience and manageable customer acquisition costs. It also compares user acquisition methods, such as advertising (fast but expensive) versus content/social referral (low cost, high trust). The author emphasizes building a dissemination mechanism within the product, leveraging public relations and media endorsements, and fostering channel partnerships. Furthermore, the article analyzes user acquisition characteristics and localization strategies in markets like China, the US, and Japan, and advises startups to integrate CPI, retention, conversion, and payment into a cohesive strategy, calibrate with real data, and ultimately make the product shareable to achieve organic advertising.


