This article focuses on the AI hardware startup Looki and its founder, Sun Yang. Looki is an AI pendant weighing just 30 grams, designed to record user experiences from a first-person perspective, generate summaries, and support AI interaction. Through this device, Sun Yang's team aims to overcome the limitations of internet data and enable AI to acquire fundamental data from the offline physical world. The article elaborates on Sun Yang's "third path" in AI hardware development: prioritizing a purely perceptual device that gradually achieves imperceptibility, distinguishing it from traditional cameras. Looki is presented as a "second brain" for AI, providing continuous perception. The article also covers the founding team's challenges and breakthroughs in fundraising and talent recruitment, as well as Sun Yang's ambition for the "network effect" business model in AI hardware, alongside his considerations regarding privacy, security, and competitive barriers. Ultimately, it points out that the long-term value of AI hardware lies in information distribution and generative advertising.



