The article explores the evolution of China's manufacturing export model, shifting from past price competition to brand value and user trust. Taking Hangzhou Reliable's adult incontinence care brand WhyWorry as an example, it illustrates how Chinese factories, relying on deep product understanding, flexible supply chains, and Amazon's platform empowerment, implement high-value product strategies, challenging the dominance of market giants. The article emphasizes the importance of abandoning the 'OEM mindset' and reshaping pricing power through 'value density,' replacing 'order cost accounting' with 'user value accounting.' Additionally, it mentions the continuous improvement of product capabilities, the importance of compliance building and strategies for transforming compliance into a competitive barrier, as well as Amazon's role in assisting Chinese factories' globalization journey.




